Being a Purina Certified Expert Dealer means that we offer a complete line of quality Purina feed products and have knowledgeable associates who care first about our customers, and their animals. Training is a key element for our Certified Expert staff and you can depend on us for Certified Expert advice!

Bulletin Board

We've set up a donation account for our friends in the Panhandle affected by the fire. Call (806)866-9801. Donations made under Panhandle Fire Relief Fund. Our thoughts and prayers continue to go out to those in need.

Expert Articles & Advice

Helping Our Friends and Families in the Panhandle

We have set up a donation account here at HF&C to help out our friends and families in the Panhandle that have been affected by the wild fires. Donations can be made under the "Panhandle Fire Relief Fund" and can be called in to the store at (806)866-9801 .

Dealing With Boredom in Horses

Horses are intelligent, curious animals that bore easily when they must be kept in stalls or small enclosures for long periods.

Purina® Equine Videos

Stories of Greatness: Boyd Martin, Three-Day Eventer

Purina Ambassador Boyd Martin has succeeded in the face of incredible obstacles both in and out of competition. Broken bones, a burning barn, his wife’s head injury and even his father’s death, Martin proves no amount of resistance can stop a true champion.